Branding: Differentiation By Design

Effective visual branding is today’s holy grail of commercial design. Whether you’re designing an upscale restaurant, a corporate headquarters, or the lobby of a luxury hotel, the interaction and melding of form, function, and brand is what makes a space a successful visual statement of corporate identity and personality. There are dozens of hotels to choose from, hundreds of restaurants to eat in, and thousands of stores to shop at, and many, if not most, offer the same, or at least, fungible products or services.

Boring mundane sameness is the killer of brand identity.

In today’s overly competitive, over-crowded commercial world, functional utility is no longer enough. If you want customers to come back, you have to provide them with a memorable experience, an experience that makes an impression; an impression that distinguishes a company from its competitors. Boring mundane sameness is the killer of brand identity.

Ninety-five percent of human communication is unconscious. Incorporating and fine-tuning the visual, auditory, olfactory, and physical into a unified statement of personality is a definite competitive advantage.

An architectural or design element’s colour, texture, shape, and material all contribute to the subconscious communication of identity.

Antech Interiors offers custom water-jet stone and dimensional laser-cutting services in a complete range of material options including: porcelain, marble, granite, glass, metal, and acrylic, all available to meet the varied needs of our professional design clients.

Antech Interiors’ staff, of expert designers and technicians, specializes in working with architects, interior decorators, designers, and builders, to add those custom finishing touches that enhance their client’s brand positioning. Whether it’s a custom stone medallion for a hotel lobby floor, or a series of laser-cut decorative mirrored acrylic wall decorations with the corporate logo or signature design, if you can design it, Antech can cut it; if you can imagine it, we can make it.